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My first 30 days building in public

Hack with David
My first 30 days building in public
By David Oti • Issue #3 • View online

Today’s issue will be about my first 30 days building in public.
My journey started on the 3rd of March 2022 and since then I have been as disciplined and consistent as I can be. The good thing about it is that I do it so effortlessly like I was born for this. You know the feeling when you love someone and you always want to show up for them. Yes, that’s the feeling. I am so stoked and it feels like I can’t run out of content. This might sound easy but what I learnt these past 30 days has shown me that the universe begins to make way for you when you start taking action.
Coming up with your first product idea
Coming up with your first product idea can be tricky if you don’t pay close attention to details and carry out the necessary research. For me, it wasn’t that much of a big deal because I was already in my prime of ideas. I mean, I could listen to a conversation between two people, and Volla I have an idea.😃
Look for a pain point. One that you can provide a simple solution to fast. You don’t want to spend too much time developing your MVP. You want to be able to launch it as fast as possible so you can start getting customer feedback.
You know most times we don’t think something is a problem until we are told so. Yes, it means sometimes you have to make them think something is a problem and sell the solution to them.
Idea validation will help you
After you must have found your product idea. Do market research to confirm the idea. You can open Google and do a keyword relevance search.
Look for questions that your solution can solve from that search. Do this until you have found up to 10 questions relating to the problem. This means that the solution you have could help some or a lot of people out there.
There are other ways you could go about this like reaching out to prospects and asking questions that will give you more insight into the adoption of your product idea.
A good value proposition is important
Create a value proposition out of the solution you want to provide to your potential customers and you are good to go. A good value prop will help pass your idea to your audience and help you stay focused on the goal ahead.
I learnt a saying that goes like this: “Push them in and throw them a rope”. It means making your audience feel the pain of not taking action so they end up wanting to take action quickly. This technique can be used to craft your value proposition and subheading.
I had to create one for before I went ahead to start developing the landing page copy.
Roadmap is essential
Start creating all the tasks you will do to achieve your MVP and lay them out in a roadmap. I use the Kanban method for project planning when it comes to this.
I also use platforms like Notion to help me create this. But you can also use platforms like Trello, ClickUp, or whichever you feel comfortable using.
Brand awareness is key
Creating brand awareness is a key step in promoting a new product. It is very much needed in the early stage before you even launch your MVP. Take out the time to reach out to your audience and potential customers in a community where you can find them.
I am currently using Twitter for brand awareness at the moment. But there are also so many other mediums where you can reach your audience. You can check Reddit, Indiehackers, Facebook, Slack communities, Discord communities, and so on.
Growing an audience is necessary
Most people love this topic because they can utilize a large audience for brand awareness. You can grow your audience through different channels as the case may be. I use Twitter at the moment to do this.
I have learnt over time that it’s not about a fancy-looking profile but rather the amount of engagement and value you bring to the table.
You can have a very beautiful-looking profile and yet have a very small audience if you aren’t giving value and engaging more with the right audience. So taking out the time to find what values you can give to your audience will set you apart from the rat race.
Pivot if need be
People have a lot of misconceptions about pivoting but it isn’t always negative. In fact, pivoting could help you restrategize and come up with a better and more concrete plan. Pivoting could stem from building a solution to a problem people aren’t aware of as something that affects them. It could come as a result of changed or misplaced priorities. This shouldn’t make you feel any less of a person. Along the way, I had to pivot on my initial idea. I had to focus more on my potential customer’s critical problems. I recommend you take some time off to ask yourself why you want to continue or pivot.
This is where I close this issue. I’ll continue sharing what I learn on my journey here. If you’d like to follow my progress, subscribe to my newsletter, or follow me on Twitter.
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David Oti

Let's grow together as I build micro-saas products in public from zero to MVP.

I will share everything I learn along the way here and hope it helps someone on the same journey as me.

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